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79.6% of Singapore B2B marketers say Gen Z buyers trust professional recommendations more: study
Summary by The Singapore Editorial Desk marketech apac
· September 4, 2026
· 1 min read
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Summary created by The Singapore Editorial Desk — automated, rule-governed Published by marketech apac Original story Read at the source (via Google News) Source published Sep 4, 2026 Indexed here Sep 4, 2026 AI assistance Automated summary drawn from the source’s own published text Prepublication human review No — editorial rules, flagged-item review, and published samples
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Key points The study's results provide insight into the preferences of Gen Z buyers, suggesting that professional recommendations play a key role in their decision-making process, according to the views of the surveyed B2B marketers. A study found that a significant majority of B2B marketers believe Gen Z buyers have a strong trust in professional recommendations.
A study found that a significant majority of B2B marketers believe Gen Z buyers have a strong trust in professional recommendations. The study revealed that 79.6% of these marketers hold this view.
Further details about the study's findings are available from the source, marketech apac.
The study's results provide insight into the preferences of Gen Z buyers, suggesting that professional recommendations play a key role in their decision-making process, according to the views of the surveyed B2B marketers.
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Category: Local Published: September 4, 2026 Source: marketech apac Reading time: 1 min
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What is this story about? A study found that a significant majority of B2B marketers believe Gen Z buyers have a strong trust in professional recommendations. The study revealed that 79.6% of these marketers hold this view…
When was this published? This article was first published on September 4, 2026 by marketech apac and curated for The Singapore readers.
Who reported this story? This story was reported by marketech apac. To learn more about how The Singapore selects and reviews stories, see our editorial standards .
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