Rising costs and a shrinking customer base are prompting changes in the baby-care industry. Homegrown brands are adapting to these challenges by expanding their offerings. This includes widening their product ranges to cater to a broader market. Additionally, these brands are adding new services to enhance their customer experience.

Further details on these adaptations are available, highlighting the strategies being employed by homegrown brands. As the domestic market shrinks, these brands are also looking to expand abroad to reach new customers.

More information can be found on how these brands are navigating the challenges of a smaller market and increasing costs.