Members of Parliament have raised concerns about pressure tactics used during livestreams. Shawn Loh and Alex Yeo questioned the validity of these tactics, which include manipulated real-time stock counters and automated social proof notifications. Loh asked if the Competition and Consumer Commission could review whether these tactics constitute unfair trade practices under the Consumer Protection Act.

Yeo also inquired about potential enforcement actions against livestream sellers who use such tactics, given the time-sensitive nature of consumer decision-making during livestreams. He drew a comparison to actions taken against online retailers using misleading features. Further details on the MPs' questions and the potential review of these practices are available.