Retail food markets are expected to see a significant increase in business with the start of the Johor Bahru-Singapore RTS Link in January 2027. The arrival of Singaporean grocery shoppers is anticipated to drive up footfall in hypermarkets, supermarkets, wet markets, and farmers' markets. This influx is likely to have a positive impact on the retail food sector, creating more jobs and offering greater variety.

However, it may also lead to higher prices for local consumers. Further details on the potential effects of the RTS Link on the retail food sector are available. The expected surge is seen as a double-edged boost, bringing both benefits and drawbacks to the area.