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S'pore launches global brand campaign to attract businesses & talent, kicks off with climate event in NYC

S'pore launches global brand campaign to attract businesses & talent, kicks off with climate event in NYC
Photo: Mothership · view original

On Sep. 22, 2026, Singapore's Ministry of Trade and Industry (MTI) launched an international campaign aimed at strengthening the country's appeal to businesses and global talent. "When You're Ready" Photo from MTI. The campaign, titled "When You're Ready", is an evolution of Singapore's nation br...

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